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Seller’s Guide

A SNAPSHOT OF EVERYTHING YOU NEED TO KNOW BEFORE SELLING YOUR HOME

When selling a home, especially in today’s modern age, knowing how to exactly market a unique piece of property is essential. My team and I know how to customize marketing expertly, giving each home the best possible exposure to cast the widest net and get our sellers the highest possible price. Through her tailored marketing, she earns results. Ensuring the highest possible price, multiple offers, and a quick close are all aspects she prides herself on. By crafting unique marketing for each property, Maryann makes sure each home sets itself apart from the rest of the market. Even better, this customized technique helps ensure that each home is seen by the largest possible quantity of top-tier buyers who will bring their all to your home.

Tools we use

In order to bring the best out of your property, we utilize the following tools.

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Photography

In an industry that increasingly begins its search online, photography is vital to the success of your marketing plan. With elegant professional photography, your home's interiors, exteriors, and surroundings will be set apart from the crowd.

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Floor Plans

Floor plans are a way to elevate your marketing. They are a great tool for buyers to understand how excellent a piece of property is and to confirm footage and layout. Floor plans help buyers visualize the great life they can build within your home.

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Marketing Package

Marketing packages are a way to speak directly to qualified investors and brokers, ensuring you the best. By packaging professional photography, floor plans, and more into one document, you create a way to sell all the things that make your piece of property stand out. It also demonstrates some of the details of the business, as the package typically includes information about rent roll, proposed financing, and more.

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Digital Marketing

Increasingly, home buyers rely on the web for a starting point. With professional marketing in the most popular and highest-end digital spaces as well as on Maryann’s website, you ensure your property is reaching its intended audiences with its best foot forward. Your home will be syndicated across every real estate platform accessed by buyers nationally and internationally.

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High Impact Print

On the other hand, it’s important to make sure you don’t leave behind those who aren’t online. With high impact print marketing, you ensure that you’ve hit all corners of the market. Professionally-designed targeted postcards and brochures help cover all your bases.

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Email Marketing

Speaking directly to buyers is a great way to demonstrate your home’s personality. By providing buyers with information and a link to more information about your specific property, emails will give prospective buyers a one-stop location to learn more about your home.

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Broker Network

Thanks to Maryann’s history in the industry, she is well connected to the best of the area. The broker network ensures that word of your property will reach the most qualified members of the real estate market, from brokers to investors and more.

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Property Tours

This is a vital way to show buyers why your home is a step above the rest. It can be shown on brokers’ tours, open houses and by appointment.

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Managing Capital Improvements & Staging

While professional photos make your property shine online, professional staging brings the in-person experience of your property up a notch. It gives buyers an unmistakable glimpse into what their future in your property could be through attractive furnishings. Capital improvements do much of the same. By making improvements like painting or power washing, you help attract more offers at even better price points. My expert team of stagers and contractors are here to ensure the work is high quality, on time and at the best price to our clients.

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Private Top Agent Network Marketing

Maryann’s connections to the market cannot be overstated. By utilizing private top agent network marketing to the fullest capabilities, your property will be shown to the best markets.

Strategic Marketing

My customized marketing plans utilize cutting-edge techniques to draw the most buyers, generate the most offers and get you the highest possible price.

Strong Negotiation

Strong Negotiation

In today’s market, an agent with strong, proven negotiation techniques and who is deliberate in contract writing is more critical than ever. I'm here to get you where you want to go and ensure that at the end of the deal you know you haven't left any money on the table. Is there anything more important to you than the HIGHEST POSSIBLE PRICE?

EXCEPTIONAL HOME PREPARATION

EXCEPTIONAL HOME PREPARATION

My team of experts will prepare, stage and clean to get you the highest possible price. We will ensure the process is seamless and stress-free.

TAKE ADVANTAGE OF MARYANN'S RESOURCES

TAKE ADVANTAGE OF MARYANN'S RESOURCES

Rooted on the mid-peninsula with 17 years of experience through multiple market cycles, recessions and booms, I'm here to prepare you and get you the highest possible price in any market. 

"Your residence, your privacy and your time are incredibly valuable and important to me. I believe that this is a very personal business and take pride in the friendships I’ve developed over the years with my clients."

MARYANN ERNST

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Work With Maryann

Maryann is passionate about educating her clients on the process and preparing them for the buying and selling process in the beginning.

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